Trade Centre UK has helped over 800 children across the UK, by raising more than £30,000 sponsoring Childline’s ‘One Unforgettable Day’ campaign, a day during which every call, text or message from a child in need is answered.

Trade Centre UK has pledged to support the campaign for five years and prides itself in helping to facilitate a whole 24-hours of counselling services, where 800 children to speak to an impartial advisor.  

Trade Centre UK continues to support Childline’s One Unforgettable Day

During Trade Centre UK’s ‘One Unforgettable Day’, there were 337 new Childline accounts created and 25 ‘Ask Sam’ letters, an anonymous Agony Aunt service, were submitted.

A counsellor for Childline, speaking to a girl from West Midlands. She said: “I had a 1-2-1 chat with a 14-year-old girl today who told me that she was feeling lonely and isolated due to experiencing difficulties at home and at school.

“She told me that she has been spending a lot of time on her own which has resulted in her feeling low and feeling like she is worthless.

“She confided in me that she has self-harmed before to let all of her feelings out. We explored her coping techniques and she told me about some of her hobbies and things she enjoys doing. She told me it had been helpful to talk things through and that she planned to focus on something she enjoys after our chat. I told her that she could come back to talk to Childline anytime and she thanked me and told me she would come back to us when she was ready to talk more.”

During Trade Centre UK’s ‘One Unforgettable Day, the team at the NSPCC’s volunteer-led call centre spoke to over 800 children aged 12-15, 18% boys and 82% girls. At the end of the day, 29% of counsellors reported calls about mental health, 15% about suicidal thoughts, and 12% about family relationships. 

Camilla Wood, partnerships manager at the NSPCC, said: “For many children reaching out to Childline, Trade Centre UK’s ‘One Unforgettable Day’ became the day they found a listening ear, saw a way forward, and took back control. The sponsorship from Trade Centre UK made that day possible, and we could not be more grateful for the continued support.

“On behalf of those 800 children and everyone at Childline and the NSPCC, we would like to extend a heartfelt thank you for making sure children across the UK had a place to turn in their time of need. Our volunteers are the beating heart of what we do, and without sponsorship from companies like Trade Centre UK we wouldn’t be able to run the service we do to the high standard the children who call us deserve.”

Leaving a lasting impact

Andy Coulthurst, CEO of Trade Centre UK, said; “We couldn’t be prouder to partner with the NSPCC for the ‘One Unforgettable Day’ campaign. We chose to sponsor them for the day on 4th May 2019, as this marked one year since we opened our Coventry showroom. It only felt right that an important day for us should also be an important day for the young people in our community, who on that day were able to reach out and be heard when they needed help.

“We know that the NSPCC are only able to answer three out of every four calls each day, and so we hope our annual donation on 4th May will be able to make even more of an impact to vulnerable children across the UK in years to come.”

To get involved in One Unforgettable Day or for further information email

To raise funds for the NSPCC’s fight for every childhood in other ways, see the following link for details.

Children wanting to speak to a counsellor can reach Childline for free and in confidence, open 24/7 on 0800 1111 or at